The Business of Design: Balancing Creativity and Profitability

Type

Book

Authors

Keith Granet

Tags

Drafting & Presentation, Project Planning & Management, Decorative Arts & Design, Architecture, Drawing & Modelling, Reference

Description

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace. - from Amzon

Number of Copies